Let perfume: perfume and jewelry business together

First, the background of the market

According to statistics, China's large and medium-sized cities perfume female consumer market with an average annual rate of 23.8 percent of the rapid growth. This makes China the world's most potential market perfume. But the Chinese market, perfume, imported high-end fragrance brand in droves, no one has the low-end market. Now appear in Shanghai, Guangzhou and other cities on the streets of Taiwan, perfume, just to fill a gap in this part of the market, some of the popular young lady's welcome.

Second, business conditions

Perfume you do not have to geographical location in the center of the election, but must choose a greater flow of people in the region, especially the young people are relatively concentrated, such as schools, plaza, near the supermarket. Bar Street is also a place that can be considered.
If the store is to take the form of stores, which operate in the original project set up a special counter, which is more appropriate to set up shop in jewelry, cosmetics sales, skin care salons, clothing stores, and other types of shoes and women's consumption-related sites.

Third, business strategy: selling a variety of ways

Deployment of a free perfume - perfume you can also launch DIY projects. In this way, your perfume may become a party of white-collar workers or students, while the production of perfume, while enjoying leisure time.
Use discount perfume arrived - as cheap perfume, customers usually for a price of 200 yuan a counter-offer to carry out the Shui Jingping, asked the operators to make a discount. Operators may wish to use the gift of perfume the way customers want to offset the discount, generally, to put Shui Jingping 5-10 ml perfume, to fill all of the value of dollars, and as long as the cost of a few dollars. Nevertheless, it would give customers happy, but also to ensure that the interests of the operator.
The use of holiday sales - for Christmas, Valentine's Day, Spring Festival, International Women's Day and other festivals to launch promotional programs in a timely manner.

IV-benefit analysis

Investment in Perfume it is not the amount, only equipment and purchase of the two inputs. A common price of 12 perfume it is 6800 yuan (including the first purchase). After the monthly cost of replenishment of about 2000 yuan.
Perfume retail profits are high, per milliliter of 0.70 yuan for the purchase price perfume, priced at 5 yuan, 4.3 yuan profit. Color Shui Jingping purchase price 58 yuan, 228 yuan price. Profit of 170 yuan. Typically, a perfume bar on turnover of 1.5 million.

V. Success Stories

Shanghai textile town has a perfume bar, known as the "magic color wizard." Zhang Hong cosmetics business owners to do more than two years, which is her shop in March this year, closed its downtown store and the relocation of this, see here is the main reason for the huge traffic.
From the opening date, it's perfume sales have at least 300 yuan a day, the business can be a good Qi Babai million revenue. Zhang Hong stores also sell jewelry and make-up brand. In order to promote, Zhang Hong conditions in the original implementation of any combination of sales, some of the girls in the store to buy jewelry, she will be given a trial loading of perfume. Zhang Hong currently has about 300 loyal customers, a month net profit of about 18,000 yuan.